Posts filed under ‘Social Media’

Donor Drain and Churn???

An article in the recent issue of Contribute Magazine quoted two stunning statistics:

“Raising money for a cause these days has become much like trying to walk up a “down” escalator while it is accelerating. It’s getting tougher just to break even and much easier to fall behind. “The problem is not that [charities are] not getting new money; the problem is that they’re losing an enormous amount of money,” says Bill Levis, the author of a new pilot survey by the Urban Institute that documents the trend. Levis’ survey shows that most nonprofits post an average gain of just 10 percent each year: they lose 52 percent of their donations, which is then offset by a 62 percent gain in new or upgraded donations. In short, says Levis, nonprofits are losing almost as much as they’re gaining, pouring a river of money into a nearly open drain.


“Of the donors who withdrew support, 47 percent did so because they felt uninformed or unappreciated.”

Click here If you want to read the full article.

I have several questions for you to ponder upon:

• As a nonprofit, what are you doing to keep your current donors engaged and spreading the word? Request for money letters do not count.
• How open are your books? Do you show your donors where their money is going? Donors want transparency. If you do not give it to them, they will go elsewhere.
• Do you send thank you letters and emails for all donations? Even the ones as low as $25? Recently, I made small donations to numerous nonprofits. About a third did not send even an email thank you note.
• What are you doing to reward the small donors? T-shirts, DVDs, and trinkets are somewhat effective; but are boring. Think outside the box. (I’m biased. I know cash rewards always get people of all income brackets interested. They can keep the cash rewards or give them away to the charity.)
• What are you doing to make your organization different that the other 1.3 million 501(c)3 other nonprofits? For example, did you know that there are over 7,000 501(c)3 nonprofits in Cincinnati, OH?

There is an old business maxim that states to do whatever it takes to keep an existing customer………as the cost of keeping one is cheaper that the cost of getting a replacement.

Over two years ago, we started a nonprofit with a new idea…create an incentive for donors to give more to their favorite charities. After extensive listening to donors about what they wanted from their nonprofits….we created™

We are here to help you. Let us know how we can help.


February 4, 2008 at 10:15 pm Leave a comment

What is the craze with sharing so much of our lives with the world?

After a bit of research and with the recent launch of our widget, I’ve discovered that over 300 million people are using the Internet to share themselves, their lives, and their passions with as many people as they can. The Internet has become a part of their daily lives to interact with others. Sure, I have a Facebook account, and yes, I check it often just like check my email.

But for some people, Facebook is a way to track every detail of everyone they know. They can look at pictures, find events that people attend, find who else attends their school, and much more. There’s also social media sites such as LiveJournal, where writers can share some of their inner-most thoughts with hundreds of people, some they might not even know. However, the one I find the most interesting is Twitter – a place to share what’s going on in your life with people literally every 5 minutes. Is it really that important?

It’s a little odd how we feel that we can get to know someone so well through what’s seen on a computer screen. It is quite a powerful tool. The ability to share information instantly to someone who may be 500 miles away from you is amazing. For instance, this blog is a means of discussing, sharing, and questioning through the Internet. It provides a vast array of resources across the globe for many individuals. If you used appropriately, social media can be a wonderful means of learning and sharing.

I’d love to hear what you think about social media sites and their use in today’s highly digitalized world!

January 24, 2008 at 9:52 pm Leave a comment

Technology in Giving: Share

Have you ever heard of a widget? Perhaps a widget is an economic term to you, perhaps it’s an imaginary object, or perhaps it’s a technology tool in your vocabulary.

In our books, it’s a technology tool: an active item that can be embedded onto a webpage. In other words, a widget is an advanced form of communication for the Internet. As a developing organization, we want to share our new idea with everyone! The widget is a tool that does just that.

It has been added to our webpage as well as other social media websites, such as MySpace and Facebook. It has the capability to link to other sites, such as our homepage or our blog, and can be shared with other people who have accounts with MySpace or Facebook. The following is merely a screenshot, but visit the site to “grab” the actual widget.
Widget Screenshot

In a sense, the widget is a program in itself, which allows for advanced communication in a very simple, concise way. It’s physical appearance looks somewhat like a button or badge on the screen, and it contains a simple, clean message in the graphic, “ Give the gifts that give back.” Check it out and tell me what you think!

It was designed to spread our message as far and wide as the Internet will allow. Anyone who finds the widget online can click it, grab it, or share it. By clicking the widget, the user is linked to our website and blog. The widget also has a feature that allows its user to “Donate Now,” a button that links directly to echoDonations’ donation page. Secondly, by choosing the option on the widget to “grab it,” they can take the widget themselves and add it to their website, if they wish to do so. Lastly, the user can “share it,” or invite others to add it to their website.

It’s a fun way to promote something you care about. With so many people out there that use the Internet, widgets are great viral marketing tools. I encourage you to use them if you wish to share your passions through the Internet! And please – use ours if you enjoy our organization and its efforts!

January 17, 2008 at 6:58 pm Leave a comment

Holiday Spirit – Free Software

by Nathan Brown

Dear Friends of

With the cold weather and hectic shopping associated with the holiday season, it’s easy to lose track of the simple things that make this time of year special. Whether it’s eating that delicious homemade holiday dinner, spending time with friends and family, or seeing the smile on someone’s face by giving them a gift; the holidays can’t be summed up by how much money you spend on someone.

For that reason, we are beginning an annual tradition of giving back to the nonprofit community by giving away 20 copies of our software. We need your help by sharing this NPO coupon with all of the nonprofits you know that need donor loyalty and on-line fundraising capabilities.

These organizations must meet the following qualifications:

  • Less than two years old
  • Have less than 1 million dollars in revenue

The Charity Loyalty Rewards™ software package from™ gives these organizations the ability to offer Lifetime Cash Rewards™ for their donors, while collecting operating funds and endowment building donations on-line.

We believe that with your help, we can strengthen the nonprofit community and maintain the holiday spirit.

Have a Safe and Happy Holiday,

Nathan Brown


Click here for a pdf of the coupon.

December 18, 2007 at 12:00 am Leave a comment

Business Courier – Article!

by Ryan R. Rosensweig
Director of Internet Marketing & Design

Business Courier – Article!

Hot off the press! The Cincinnati Business Courier has written an article profiling and our commitment to changing the online donation giving industry. Check out a pdf of the article here.

It is really exciting to see a publication write such a detailed article on us and truly understand our mission and concept.

I hope you enjoy the article, please feel free to contact us if you have any questions or leave a comment!

November 26, 2007 at 12:00 am Leave a comment™ Press Release

by Ryan R. Rosensweig
Director of Internet Marketing & Design

We have completed our official press release announcing™ – you can check it out over at our news section or download a pdf at this link.

November 1, 2007 at 6:00 pm Leave a comment